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Label guide

How to read a UK pet-food label without filling in the gaps

A pet-food label is a structured statement about one supplied product. It is not a complete description of digestibility, sourcing, palatability or suitability for a particular animal. The first useful habit is to separate what the pack actually declares from what a product name or front-of-pack claim suggests.

HungryPets treats every missing value as unknown. That matters because a blank moisture field is not zero, a broad ingredient category is not a recipe, and a barcode alone does not establish the current formulation.

01

Start with exact identity and purpose

Record the product name, brand, pack size and GTIN where one is printed. Formulas can change while familiar branding remains, so keep the label date or observation date beside the fields you transcribe.

Look for whether the food is described as complete or complementary and for the species and life stage stated by the manufacturer. Those declarations define the comparison you can make; they do not guarantee that the food is right for an individual pet.

  • Product and pack match
  • GTIN recorded if present
  • Complete or complementary wording
  • Species and life stage stated
02

Keep composition separate from analysis

Composition describes ingredients or ingredient categories. Analytical constituents report measured or declared components such as crude protein, crude oils and fats, crude fibre and crude ash. One cannot safely be reconstructed from the other.

Category terms may be lawful but broad. HungryPets does not translate a category into named ingredients, rank ingredients by assumed quality, or infer a percentage that the pack does not provide.

03

Check the basis before comparing percentages

Most printed analytical percentages are on an as-fed basis. Foods with different moisture levels can look very different even when their dry-matter proportions are closer. Moisture is therefore required for a dry-matter conversion.

Energy density is required for a per-calorie comparison. If moisture or kcal is missing, stop at the as-fed value instead of inserting an average. The HungryPets nutrition normaliser makes that boundary explicit.

04

Finish with provenance and limits

Keep the source URL, the date you saw the label and any manufacturer contact path. A reusable data record needs those details as much as it needs the numbers.

Use the result to identify differences and questions. Questions involving symptoms, disease, therapeutic feeding, growth or persistent feeding problems belong with a veterinarian or appropriately qualified nutrition professional.

Practical takeaway

A careful label record is exact, dated and incomplete where the pack is incomplete.

Sources and next steps

Open the evidence behind the guide

Regulation (EC) 767/2009

Official UK legislation view of feed marketing and labelling rules.

Open the source ↗
Limits

This guide supports evidence handling and comparison. It is not veterinary advice or a suitability, safety or availability guarantee.