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Comparison guide

How to compare two pet-food labels on the same basis

A fair comparison starts after identity and purpose have been checked. Comparing a complementary food with a complete food, or an adult formula with a growth formula, can produce a neat table that answers the wrong question.

The arithmetic is simple, but the data discipline matters: use values from the packs being compared, preserve units and dates, and refuse to calculate when a required input is absent.

01

Define the comparison before doing the maths

Write down the exact products, pack versions, stated purpose, species and life stage. Decide whether you are comparing a printed label field, a dry-matter proportion, an amount per calorie or a cost measure.

Do not mix guaranteed minima, typical analyses and laboratory results without labelling the difference. They are different kinds of observations even when the units look identical.

02

Use dry matter only when moisture is supplied

Dry matter is 100 minus the moisture percentage. Divide the as-fed nutrient percentage by the dry-matter percentage, then multiply by 100. Apply the same calculation to both products.

If one label omits moisture, the dry-matter comparison is unavailable. An assumed moisture value may be useful in a private scenario analysis, but it is not a source-backed product fact and should never be published as one.

03

Use an energy basis only when kcal is comparable

To express grams per 1,000 kcal from a percentage and kcal per 100g, divide grams per 100g by kcal per 100g and multiply by 1,000. Keep the manufacturer energy method or source note if available.

Per-calorie values describe concentration relative to energy. They do not by themselves establish digestibility, bioavailability, nutritional adequacy or an appropriate feeding amount.

  • Same nutrient definition
  • Same unit basis
  • Moisture supplied for dry matter
  • Energy supplied for per-calorie view
04

Record the result as evidence, not a verdict

Show inputs, formula, output and missing fields together. A reader should be able to reproduce the number and see which decisions the data cannot support.

A larger or smaller value is not automatically better. Use the comparison to frame a more precise question, and take animal-specific or clinical questions to a qualified professional.

Practical takeaway

Normalisation improves comparability; it does not turn a label into a prescription.

Sources and next steps

Open the evidence behind the guide

FEDIAF Nutritional Guidelines 2025

Technical comparison bases; recommendation tables are not reproduced.

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HungryPets nutrition normaliser

Browser-based calculation with visible formulas and limits.

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Limits

This guide supports evidence handling and comparison. It is not veterinary advice or a suitability, safety or availability guarantee.