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Brand information · UK catalogue

AATU pet food

AATU is a super-premium 80/20 brand introduced in 2015 by Pet Food UK, described as the world's first single-protein-source dry pet food, following the 80% meat / 20% vegetables rule. Pet Food UK (Barking Heads, Meowing Heads, AATU) was founded in 2009 by Paul Hunter, Dave O'Regan and Jim Moloney and acquired by Inspired Pet Nutrition in December 2021. IPN is backed by CapVest and based in Thirsk, North Yorkshire.

Recorded company details

Recorded owner
Inspired Pet Nutrition (IPN), via Pet Food UK acquisition 2021
Head office
Thirsk, North Yorkshire, UK (IPN group)
Recorded positioning
super-premium

Company details are stored source records, not live filings, and ownership can change after an acquisition is recorded. Positioning is repeated as the source classified it and is not a HungryPets assessment of quality or value.

Recorded product ranges

What AATU publishes under

["AATU 80/20 Chicken","AATU 80/20 Duck","AATU wet food","AATU 80/20"]

Comparison-ready records

4 AATU products with enough label data to compare

Every held record for this brand carries enough source-linked composition and nutrition data to compare.